Cruisers Yachts Announces New Dealer in Mexico

Oconto, WI (July 21, 2026)Cruisers Yachts, a premier American yacht builder with more than 70 years of heritage, has named Powerboats as its newest authorized dealer in Mexico. 

Powerboats has 18 years of experience selling recreational, sport, and fishing boats, as well as marine engines, parts, and accessories. The company is an official dealer for several well-known marine brands, and has built a reputation in Mexico for strong customer service and long-term client relationships.

"At Powerboats, we are thrilled to represent Cruisers Yachts in Mexico," said Alberto Lopez, Owner of Powerboats. "From the moment we got to know the brand, we were impressed by the quality, innovation, and passion that go into every boat they build. We are excited about the new models and believe they are a perfect match for our customers and our growing portfolio."

Powerboats has already sold and delivered a new 50 GLS Outboard to an owner in Cancun, with a 38 VTR currently en route to Mexico, early signs of demand as the appointment adds to Cruisers Yachts' international dealer network and the company continues to expand into key global boating markets.

For additional information about Cruisers Yachts, its complete lineup of luxury yachts, or international distribution opportunities, please contact Antonio Castaneda, International Sales Development, Cruisers Yachts at antonio.castaneda@marinemax.com.

50 FLY sitting on the water

The FLY series combines luxurious comfort and intuitive design with expansive flybridges, customizable bow lounges, and an open-concept cockpits with endless entertainment.

cantius
World-class motoryachts with luxurious appointments to keep guests satisfied whether entertaining or embarking on longer excursions.
gls
Design-forward dayboats with a focus on performance, innovation, and an unmatched flair for adventure.
38 VTR Fleet Image 2
All new versatile vessels built for adventure and capable of adapting to every moment. Dynamic layouts let you customize the experience, while bold performance, smart storage, and premium amenities keep the momentum going.