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When it comes to the future of boating, technology is where it’s at, and when it comes to Cruisers Yachts, these models are a step ahead. From Mercury Skyhook Digital Anchors to Ultraleather fabrics and even innovations from Seakeeper, Cruisers Yachts incorporates the best features into their models, making them even more technologically advanced while enhancing performance and the experience overall. Read on to discover more about the various types of technologies that have a profound impact on this iconic all-American brand. Technologically Driven Engine and Performance Outboard Engines Boat and yacht engines are not like they once were. Means of propulsion today have become much more advanced, and Cruisers Yachts has adopted these measures as well. For instance, models such as the Cruisers Yachts 38 GLS outboard design have triple Mercury Verado engines, which have SmartCraft technology and innovative controls such as Digital Throttle & Shift (DTS) controls with electro-hydraulic steering, making the craft easier to shift, drive, and has an instant throttle response. These engines are also Skyhook enabled, are extremely quiet, and have adaptive speed control, maintaining RPMs regardless of fluctuating water conditions.  Inboard Engines An inboard model such as the Cruisers Yachts 50 FLY has a Volvo Penta 800 HP engine, which includes innovative features such as low noise levels, electronic controls, low emissions, and more. Besides the world-class performance and low fuel consumption, this engine can electronically integrate into the vessel's control system, which enables features such as a Volvo IPS Joystick and the Volvo DPS (Digital Positioning System) to allow for an assisted docking system. This engine also offers an additional ability to adjust your boat trim automatically to the ultimate settings with the Powertrim Assistant as an optional software package upgrade.  Seakeeper Gyro Stabilizer Technology There are days when the ocean or body of water of choice doesn’t always remain calm—that’s where Seakeeper comes in. This state-of-the-art technology can be incorporated into every Cruisers Yachts model minimizing the pitch and roll during an on-the-water experience. Cruisers Yacht crusing on the water Although the way a Seakeeper works may be difficult to imagine, the unit is extremely effective and quiet. To start, a high-speed spinning flywheel encapsulated in a vacuum seal begins the process of the Seakeeper’s job. When activated by a tilting motion from a rolling vessel, this intelligent device springs into action, counteracting the momentum by generating a powerful gyroscopic torque directly to port and starboard sides, taking 93% of the roll out of Cruisers Yachts vessels when on rough seas.  Simrad The 50 GLS is offered with Simrad radar and VHF radio systems engineered for dependable performance in a wide range of conditions, delivering confidence when it matters most. CZone digital switching technology can also be integrated with Simrad units, allowing intuitive control of onboard systems from a centralized display. The entire GLS series and VTR lineup are also offered with Simrad VHF radio, ensuring trusted communication and operational reliability across the range. Garmin The FLY and Cantius series are equipped with advanced Garmin radar and VHF radio systems that seamlessly blend cutting-edge technology with confident, enjoyable cruising. GLS sterndrive models also offer Garmin VHF radio as an option, ensuring dependable communication with marinas, nearby vessels, and emergency services.  Additional Highlights Cruisers Yachts incorporates numerous intricate details into their products and collaborates with top-notch companies to produce vessels of exceptional quality. From the latest technology used in generators to even fabrics, much time, effort, and research is utilized to bring out only the best in every model. Below are more innovative companies and products used to enhance Cruisers Yachts. General Hydraulics – a company that supplies parts for beach doors and hydraulic swim steps Ultraleather – environmentally-friendly fabric with a soft feel reinforced with rayon SureShade and Makefast – durable telescoping sunshades on fore and aft decks KOHLER and Cummins – companies that supply powerful and reliable generators Fathom E-Power System – electronic power alternative to generators eliminating noise and fumes Reverso – outboard engine flush kit to remove salt water Want to learn more about the technology in Cruisers Yachts? Discover more by taking an immersive tour online or seeing one of these incredible models in person. Experience Cruisers Yachts by contacting one of our dealers and setting up a personal appointment.

Oconto, WI (July 21, 2026) – Cruisers Yachts, a premier American yacht builder with more than 70 years of heritage, has named Powerboats as its newest authorized dealer in Mexico. Powerboats has 18 years of experience selling recreational, sport, and fishing boats, as well as marine engines, parts, and accessories. The company is an official dealer for several well-known marine brands, and has built a reputation in Mexico for strong customer service and long-term client relationships. "We are thrilled to welcome Alberto and his team to the Cruisers Yachts family," said Dan Zenz, Vice President of Sales for Cruisers Yachts. "We know they will represent the brand with the professionalism, passion, and integrity that Cruisers Yachts is known for. Their commitment to delivering exceptional customer experiences makes Powerboats an outstanding partner as we continue expanding our presence in Mexico." "At Powerboats, we are thrilled to represent Cruisers Yachts in Mexico," said Alberto Lopez, Owner of Powerboats. "From the moment we got to know the brand, we were impressed by the quality, innovation, and passion that go into every boat they build. We are excited about the new models and believe they are a perfect match for our customers and our growing portfolio." Powerboats has already sold and delivered a new 50 GLS Outboard to an owner in Cancun, with a 38 VTR currently en route to Mexico, early signs of demand as the appointment adds to Cruisers Yachts' international dealer network and the company continues to expand into key global boating markets. For additional information about Cruisers Yachts, its complete lineup of luxury yachts, or international distribution opportunities, please contact Antonio Castaneda, International Sales Development, Cruisers Yachts at antonio.castaneda@marinemax.com.

Oconto, WI (May 29, 2026) – Cruisers Yachts is proud to announce that the 38 VTR EC has been selected as one of Boating Industry’s Top Products of 2026. The honor was announced in the May 2026 issue, recognizing the most impactful and innovative products introduced or significantly updated since January 2025. Selected from a large and competitive pool of submissions, honorees were evaluated on their impact, innovation, and ability to advance, or even create, new product categories. The 38 VTR EC distinguished itself across all three criteria, reflecting Cruisers Yachts' commitment to pushing the boundaries of what a yacht can be. This recognition represents a significant milestone for Cruisers Yachts, marking the first major award for the new VTR series. “We are incredibly honored to have the 38 VTR EC recognized as one of Boating Industry’s Top Products of 2026. This recognition reflects the passion and innovation our team poured into creating a yacht that brings together adventure, versatility, and all-season comfort in an entirely new way for Cruisers Yachts. We’re proud to see the VTR resonate so strongly with both the industry and today’s evolving boating customer,” said Mark Pederson, President of Cruisers Yachts. The 38 VTR EC is the latest model in Cruisers Yachts' VTR (Venture, Trek, Roam) series, engineered for boaters who demand year-round capability without sacrificing style or comfort. To learn more, visit here.

Oconto, WI (December 16, 2025) – Cruisers Yachts announced the launch of the all-new 50 FLY, the newest addition to its FLY Series. Building on the success of the 57 FLY, the 50 FLY brings big-boat features, refined design, and long-range livability to an owner-operator-friendly size. Designed and handcrafted in the United States, the 50 FLY features a performance-oriented hull developed specifically for flybridge seakeeping. An expansive 15’9” beam delivers exceptional stability and interior volume, allowing the yacht to feel significantly larger than its length overall. The result is a comfortable-sized platform for entertaining, cruising, and extended time on the water. “Building on the legacy of our flagship 57 FLY, the 50 FLY ushers in a true flybridge series,” said Mark Pedersen, President of Cruisers Yachts. “As our first-ever 50-foot flybridge, it delivers unprecedented space, design, and performance in this size range.”  The exterior and interior design carry forward the same clean, timeless style introduced with the 57 FLY. Inside, natural light and an elevated material palette create open, airy living spaces designed for comfort and usability. Thoughtful design into the yacht's livability is a core focus throughout, with generous storage at the transom, in the galley, and across all staterooms. Among the yacht’s notable features is a deployable aft cockpit power shade, a first for Cruisers Yachts at the 50-foot range, providing added privacy and sun protection. The main salon is designed as a social space, featuring a raised living area and a pivoting helm seat that integrates into the L-shaped seating arrangement. A sliding door at the helm offers direct access to the side deck, complemented by side boarding gates on both port and starboard. “The 50 FLY is the result of a year-long engineering process shaped by feedback from Cruisers Yachts owners,” said Josh Delforge, Vice President of Operations and Engineering. “It delivers the same quality materials and elevated aesthetic as the 57 FLY, but in a 50-foot platform. Accommodations include a three-stateroom layout with a single-level, full-beam owner’s suite, a forward VIP stateroom with a queen berth, and a third stateroom with bunked twin beds. Natural light is carried throughout the accommodations level through large hull-side windows, bringing tranquility and the beauty of the water below deck. The flybridge offers a spacious and secure layout with dinette seating, a wet bar, and multiple lounging areas, all protected by a rigid hardtop. “The 50 FLY was designed for couples and families seeking comfort, space, and versatility in a flybridge yacht,” said Dan Zenz, Vice President of Sales. “It delivers a true flybridge experience in a highly competitive size segment.” The launch of the 50 FLY further expands the Cruisers Yachts FLY series and reinforces the brand’s commitment to bringing thoughtful design, effortless comfort, and elevated style to the flybridge segment.

Cruisers Yachts has been named one of the Top 8 finalists in the 2025 Coolest Thing Made in Wisconsin contest, hosted by Wisconsin Manufacturers & Commerce (WMC) and Johnson Financial Group. The company’s 38 VTR model earned its place among nearly 150 products nominated from across the state, representing the best of Wisconsin innovation and craftsmanship.

Cruisers Yachts, a premier American yacht builder with more than 70 years of heritage, is proud to announce the launch of its newest fleet, the VTR. Designed and built in Oconto, Wisconsin, the VTR line redefines what it means to explore the water, combining rugged capability and yacht-level craftsmanship.

Cruisers Yachts, a leading American yacht manufacturer with more than 70 years of heritage, is expanding its international footprint with the support of a newly dedicated dealer development team and a forward-looking product strategy.

Aviara Boats, the industry’s most forward-thinking luxury sport boat brand, has officially entered a new era of innovation and growth. Following the acquisition of Aviara’s assets by Cruisers Yachts in late 2024, the transition is now complete, with all desired assets successfully relocated to Cruisers Yachts’ state-of-the-art manufacturing facility in Oconto, Wisconsin.

ruisers Yachts, a leading manufacturer of luxury yachts, is pleased to announce key leadership appointments as the company continues to strengthen its position in the marine industry.  Matt VanGrunsven has been named Director of Business Development, while Sarah Long has been appointed Director of Marketing. Both will play vital roles in driving brand growth, expanding business opportunities, and enhancing customer engagement.