News

Cruisers Yachts, a premier American yacht builder with more than 70 years of heritage, is proud to announce the launch of its newest fleet, the VTR. Designed and built in Oconto, Wisconsin, the VTR line redefines what it means to explore the water, combining rugged capability and yacht-level craftsmanship.

Cruisers Yachts, a leading American yacht manufacturer with more than 70 years of heritage, is expanding its international footprint with the support of a newly dedicated dealer development team and a forward-looking product strategy.

Aviara Boats, the industry’s most forward-thinking luxury sport boat brand, has officially entered a new era of innovation and growth. Following the acquisition of Aviara’s assets by Cruisers Yachts in late 2024, the transition is now complete, with all desired assets successfully relocated to Cruisers Yachts’ state-of-the-art manufacturing facility in Oconto, Wisconsin.

ruisers Yachts, a leading manufacturer of luxury yachts, is pleased to announce key leadership appointments as the company continues to strengthen its position in the marine industry.  Matt VanGrunsven has been named Director of Business Development, while Sarah Long has been appointed Director of Marketing. Both will play vital roles in driving brand growth, expanding business opportunities, and enhancing customer engagement. 

Cruisers Yachts, a leading manufacturer of luxury yachts, is excited to announce that the highly anticipated 57 FLY is now making waves and redefining the luxury boating experience with its official launch. Merging cutting-edge innovation, elegant design, and exceptional performance, the 57 FLY is no longer just a concept—it’s a reality prepared to transform the waterscape.

Oconto, WI (November 8, 2024)—Cruisers Yachts is thrilled to announce that MarineMax will now be the authorized dealer for several key regions in the Southern United States. As of today, MarineMax will represent Cruisers Yachts in the Florida Panhandle, West Florida, Eastern Texas, and Alabama in 11 locations. This will allow luxury yacht enthusiasts in these areas to access the latest models from Cruisers Yachts and will have access to MarineMax’s unparalleled customer support. This strategic change reflects Cruisers Yachts' ongoing commitment to enhancing the customer experience nationwide, providing greater convenience and accessibility in regions with growing demand for luxury yachting. This expansion builds on a longstanding partnership between the two companies, which are dedicated to quality, innovation, and excellence in the boating community. "We are excited to enhance our market presence and expand our dealership locations through our partnership with MarineMax. These key regions are vital to delivering unmatched service and support for our valued customers, and we look forward to welcoming new boating enthusiasts in these communities to the Cruisers Yachts family.” says Dan Zenz, Vice President of Sales. MarineMax will offer the full lineup of Cruisers Yachts models ranging from 34 to 60 feet – starting with the sporty GLS series, luxurious Cantius lineup and the newly released 57 FLY. This territorial expansion also positions MarineMax to support Cruisers Yachts customers more comprehensively, providing convenient access to sales centers, finance and insurance, expert service teams and knowledgeable staff in these new regions.

Oconto, WI (November 7, 2024) – Cruisers Yachts, a renowned name in the luxury yacht industry, announces the rebranding of its esteemed 55 FLY model, now named the 57 FLY. “At Cruisers Yachts, we always strive to improve our products and ensure they reflect the true essence of our craftsmanship. After careful consideration, we’ve decided to rename the 55 FLY to the 57 FLY. This change better aligns with the actual length of the yacht and more accurately represents its impressive scale and sophistication. The new name reflects our commitment to precision, innovation, and delivering an unparalleled experience on the water,” says Mark Pedersen, President of Cruisers Yachts. The decision to rebrand the model came after a dedicated 1.5-year development process in which the Cruisers Yachts engineering team achieved a groundbreaking design enhancement. Originally estimated to have a length overall (LOA) of 55 feet, the yacht has been redefined with a custom swim platform that extends further into the water, bringing the total LOA to an impressive 57 feet. This accomplishment led Cruisers Yachts’ executives and dealers to rename the 55 FLY to the 57 FLY, ensuring the yacht’s title accurately reflects its size and presence. The additional two feet in length, combined with an Italian-inspired interior by De Basto Designs, gives the 57 FLY a spacious, open-concept layout and a sense of grandeur and flow. The design incorporates large windows, enhanced ceiling height, and meticulously selected materials, creating a fresh, light-filled atmosphere that feels luxuriously expansive.Cruisers Yachts invites current and prospective yacht owners to explore the redefined 57 FLY, which offers not only greater size but also a uniquely open and modern design, making it one of the most enticing in its class.

With gratitude, Cruisers Yachts is honored to announce its ongoing commitment to giving back to its local community by participating in the annual Toys for Tots campaign. Toys for Tots is a program managed by the United States Marine Corps Reserve. It aims to deliver the magic of the holiday season to underprivileged children by providing them with new, unwrapped toys. Throughout the years, Cruisers Yachts has exemplified a strong sense of community responsibility by continuing to contribute to this initiative each year to give back to the community that has given them so much. Mark Pedersen, President, comments, "At Cruisers Yachts, we believe in the power of community, and our commitment to Toys for Tots is an extension of our dedication to giving back. It's not just about toys; it's about making a lasting, positive impact on the lives of those in our community who may need some extra support during the holiday season." Cruisers Yachts encourages its employees and community to join in the spirit of giving by supporting local charities, volunteering their time, and finding ways to make a positive impact on those in need. The company sees its involvement in Toys for Tots as a reflection of its broader mission to be a responsible corporate citizen and a source of positive change within the community.

Cruisers Yachts, a premier American manufacturer of luxury yachts, is proud to announce the upcoming launch of their all-new groundbreaking Flybridge series, a brand-new evolution of their popular Cruisers Cantius series. This latest addition to the Cruisers Yachts lineup is a testament to their commitment to excellence and elevating their brand to further horizons. The new Flybridge series will include three new yachts, starting with the launch of the 57 FLY. This is all a result of an extraordinary fusion of technology and nature. These yachts will have a sleek, futuristic exterior reminiscent of a spaceship gliding on the water and boast clean styling lines inspired by marine predators. This extraordinary vessel, designed from the keel up, features an interior created in collaboration with renowned superyacht designer Luiz Debasto of Debasto Designs. The design theme, "Back to Nature in a Tech World," blends organic shapes in earth and ocean tones, complemented with natural fibers. The result is a serene, inviting living space flooded with natural light. Josh Delforge, VP of Operations and Engineering, comments, "We set out to create a 'Super Fly' – a yacht that exceeds all expectations of Cruisers flybridges of the past. Our design team focused on delivering the best-in-class water interaction, a superior flybridge entertaining space, and a fresh interior design direction, all wrapped in an updated evolution of the Cantius DNA. We take immense pride in building these amazing new vessels in our facilities in Wisconsin." This Flybridge series promises to be more than a yacht; it's a modern marine engineering masterpiece designed for yachting enthusiasts who demand the very best. With its combination of sleek, innnovative design and unmatched features, it promises to be a game-changer in the luxury yachting world. Mark Pedersen, President of Cruisers Yachts, comments, "This extraordinary series will propel the Cruisers Yachts brand, helping to set a new standard in design, performance, and luxury. We are proud to introduce our brand-new Flybridge series; this symbolizes our enduring dedication to creating exceptional vessels for our customers to always be in awe of." The future of yachting has arrived for Cruisers Yachts with this new series — more details are to come on the 57 FLY with the official launch in 2024 and another model following shortly after in 2025.