MIAMI, FL, February 15, 2022 – Marine Marketers of America (MMA) announced the Neptune Award winners for best creative campaigns and initiatives in the marine industry. Cruisers Yachts received the Neptune Award for the best B2B Marketing for its Cruisers Yachts Pro app built in collaboration with Channel PRO. The purpose of the app is to give dealers a one-stop-shop to all the information for the products they’re selling along with making it easier to share that information with customers.
The Cruisers Yachts Pro app can be downloaded on the Google Play or iTunes Store for free. Once downloaded, users need to make an account and request access to view the information. Users are greeted by a message center keeping them up to date on important information. The four tabs at the bottom highlight the key functions of the app and are labeled ‘Our Story, Engage, Toolbox, and Yachts.’ Our Story includes the mission statement along with company videos. The Engage section includes images, videos, yacht walkthroughs, brochures, key features, yacht layouts, yacht specs, standard features, specific details, performance reports, and warranty information for every model. The Toolbox section features links to the newest catalog, retail order forms, company website, news, merchandise, upcoming boat shows, retired models, window stickers, and a contact section. The Yachts section perfectly showcases information broken down by model in an easy to share format.
The Neptune Awards recognized work from January – December 2021 and received more than 160 entries. Victor Gonzalez, Neptune Awards Program Chair said, “We applaud each of the winners for the efforts they’re making to not only better position their own brands, but also to drive growth for the marine industry as a whole through innovative approaches to marketing.” Among award winners is a Cruisers Yachts dealer Strong’s Marine which won the Neptune Award for Newsletters – Print & Digital for their “DESTINATIONS” newsletter. Cruisers Yachts’ parent company MarineMax received an honorable mention for Email Marketing with “Together Again.”